BTWIN is the biking specialist. The cycling brand from the Oxylane (Décathlon) group sets the standard for quality and innovation in cycling equipment. From textiles to bikes and accessories, BTWIN is a trend-setter that has won the hearts of a community of enthusiasts who feel represented by this brand.
Initially, our client approached us with a brief of producing content for the BTWIN blog, in the form of articles written by an expert blogger with whom we work closely, guiding the process with our editorial and writing expertise. We write for both the FR blog and the UK blog.
The approach our client wanted was not exclusively based on SEO and not lacking in SEO either, but rather a middle way of communicating on specific topics that would be a real asset to its customer community.
Today, BTWIN also entrusts us with the creation of SEO–optimised purchase guides for biking equipment.Google+
Nexity brings together all real estate services in one location, from property sales to home improvement, including specialised advice.
We regularly produce property-related news articles for the sites Nexity and Nexity Studéa, a specialist in accommodation for students.
The articles are reposted on Google News.Google+
Fujifilm, an established player in the photography world, approached us to work on its site myfujifilm.com. The brand’s secondary site guides internet users through the software Photogenie and allows them to easily convert their digital photos into creative and personalised photo art.
How do I create an unforgettable wedding photo album? How can I make an original gift bag for Mothers’ Day? Using creative editorial and SEO-optimised content, we put myfujifilm.com products into context, with the objective of increasing the number of indexable pages in search engines and improving the website’s visibility in the results of strategic searches using priority keywords.Google+
Vente-privee.com specialises in private party sales online. The site has more than 15 million members.
We helped Vente-privee.com with its SEO strategy and multilingual editorial development strategy.Google+
April is a specialist multi-line insurer with worldwide presence. Thanks to a multi-channel strategy, this company recommends, creates, manages and sells its insurance solutions.
For this client, we perform a news watch on topics related to vehicle, property, home, long-term care and health insurance, as well as travel insurance and income protection. For each sector, we design an editorial table consisting of relevant subjects for clients and prospective clients of April.
Based on this table, we produce SEO-optimised folders and how-to guides that significantly help to boost traffic on April’s site, and effectively redirect browsers to the insurance offer proposed.
Visitors to the www.april.fr site now have access to original, useful and interesting content that simultaneously highlights the insurance products which may be of interest to them.
A winning brand content strategy!Google+
As the market leader in edutainment applications, Chocolapps dreams up and develops applications for children aged 2 to 12 years old, on tablets and smartphones. Little Red Riding Hood, The Three Little Pigs, Peter Pan… Chocolapps brings the great classics back to life and adapts them to the iPad or iPhone.
We managed the community management for Chocolapps Germany. We provided daily interaction on the Facebook page and Twitter account by sharing brand news through a tailor-made newsfeed adapted to German fans and followers.
Through writing, translating and publishing communication media, we have taken charge of activity on high-traffic sites in the Germany and UK markets. Notably, we used PR to support and accompany the launch of new applications through press releases and e-mail alerts, sent to a selective mailing list of influential journalists and bloggers.Google+
LE JOURNAL DES FEMMES
Le Journal des Femmes is the premier online magazine for women in France. It boasts roughly 6 million unique visitors each month.
We created exclusive reports on home decoration in the elegant interiors of homes in France and Argentina.
Decofinder is an online European salon presenting brands, decorative objects, and furniture for living spaces.
We helped Decofinder with its SEO and content strategy.
Passionata offers know-how and its own expertise from the Chantelle group. The luxury pin-up brand lends its name to collections that express the many-faceted lives of modern women.
We work with Passionata in its social network intervention strategy (Facebook, Pinterest) and in audience hubs (PR bloggers and game-contests). At the same time, we work on their French, German, and international pages. We have also developed an online saga “Paris Passio”, published on Facebook and on the brand’s website in 2011.
Lapeyre is the expert in home improvement, ranging from woodwork to outdoor renovation, not forgetting kitchen and bathroom too. Their expertise allows them to offer a vast range of quality products, with numerous opportunities for customisation.
We guided Lapeyre through the editorial rewrite of its website (headings, template-design, editorial chart) and we are now entrusted with the site’s editorial animation. Each month we propose dossiers, articles, product close-ups, seller favourites and other original content to present Lapeyre’s products and services in a new light.
More than simply a commercial site, www.lapeyre.fr has carved out a name for itself as a trend-setter in decor and home improvement and a reference point for advice in D.I.Y. and furniture, woodwork, shower installation, and more.
We also design the product description sheets for the Lapeyre catalogue, to present the product ranges in a precise yet attractive style. We participate as advisors in the ongoing updating and improvement of other sections of the website, such as the area for professionals or our services.
And so that our client enjoys ever more effective referencing in the main search engines, we ensure SEO optimisation of all our content.
Visibility + attractiveness = increased customers!
Futuribles is an independent magazine dedicated to studying and reflecting on the comtemporary world.
We created a wide array of folders profiling the innovations in education in Latin America (for example, voucher-financed education in Chile and “bachilleratos populares” in Argentina).Google+
Chantelle is the French lingerie brand par excellence, known and respected worldwide. It is available in luxury fashion outlets all around the world.
We assisted Chantelle in its strategy for entering into social networks (Facebook, Twitter, Pinterest). Our community managers took part in creating the brand’s international Facebook page.
Ethical Playground is a distributor of ethical products for infants and young children.
For its webzine, we rewrote and created various articles concerning ecological and ethical news in the world of infant products. We also produced photo reports and conducted interviews with important players in related fields.Google+
Delamaison.fr is the leading name in home decoration and equipment online. Its catalog features numerous references and high-quality decoration brands.
We assisted Delamaison in its editorial strategy and producing of SEO optimised content : from the presentation of its product categories on its e-commerce site, to editorial activity generation in its numerous decoration blogs.Google+